Someday...
Ok, I'm slightly obsessed with Trader Joe's. I got to go to one this past weekend and was so happy to be there with organic/healthy foods at reasonable prices (I'm talking to you, Whole Foods!). Once a month I shoot an email to the kind folks at Trader Joe's and request that they look into setting up a store here in the Charleston area. There are locations popping up around Atlanta (I think there are 5 now) and one in Cary, NC. Still not close enough. In a cruel twist of whatever, there's a furniture store here called Trader Joe's. They even have radio commercials about how, haha, they're not the grocery store, haha!!! And of course I'm always thinking, "You jerks could never be as great at the grocery store. All you do is sell new and used furniture." Their logo is even surprisingly similar:
So last night, my friend Charlene was driving home and called me with news that made me momentarily happy. She saw a sign that said, "Coming Soon Trader Joe's". I screamed, "SHUT UP!" into the phone. The skeptic in me soon took over. So I paused and thought to myself, I bet it's that damn furniture store. Charlene is going to look very hard tonight on her drive home and let me know. I thought in the meantime I could look online to see if the furniture store's website said anything about expanding. It doesn't. I checked Trader Joe's site to see if the list of 'Coming Soon' stores had changed since yesterday. It hadn't.
So last night, my friend Charlene was driving home and called me with news that made me momentarily happy. She saw a sign that said, "Coming Soon Trader Joe's". I screamed, "SHUT UP!" into the phone. The skeptic in me soon took over. So I paused and thought to myself, I bet it's that damn furniture store. Charlene is going to look very hard tonight on her drive home and let me know. I thought in the meantime I could look online to see if the furniture store's website said anything about expanding. It doesn't. I checked Trader Joe's site to see if the list of 'Coming Soon' stores had changed since yesterday. It hadn't.
posted by UhLisa | 8:58 AM
5 Comments:
Oh, I hope you get a grocery Trader Joe's near you! We have two in town and even though they're not close by, I still make the trip since the food is so wonderful. I went last night and got some $3 beaujolais, fruit, granola, toffee, etc.... I just love that place!
I noticed that the 2-Buck-Chuck (Charles Shaw wine) is up to 4 bucks now. Inflation!
I'm having a tandoori chicken wrap for lunch today. Plus the entire meal I cooked last night was from TJs. I've gotten a cart full of food, wine, etc. and never spent over $50. You can't do that at Whole Foods.
So why is Whole Foods so much more expensive than Trader Joe's? Even if the two-buck-chuck is up to $4, I'm always impressed by how inexpensive their stuff is. I wonder what Whole Foods does differently?
Whole Foods is pretty consistent with their stock whereas Trader Joe's doesn't always carry the same stuff all the time. It's a smaller store so lower overhead than a WF. WF will carry fruits and veggies that aren't in season while TJs sticks to what is in season. I think the philosophies are just different. WF knows it can charge more because there are people who will pay it. TJs is trying to corner that yuppy foods at non-yuppy prices market.
There is a TJ's right by my office. Next time you are in town, we will try to make a trip there :)
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